Woolmark Performance Challenge

MaterialDriven is pleased to have supported the Woolmark Company on the 2018 and 2019 iterations of The Woolmark Performance Challenge–an annual product innovation competition open to tertiary students, which brings the benefits of Australian Merino wool to innovative new product applications in the sports and performance market.

MaterialDriven conducted a workshop for the finalists of the 2018 challenge, a webinar for the 2019 participants, and developed the materially-innovative trophy for the winner. Our design for the 2018 trophy was executed in Chip [s] Board, a potato-based MDF substitute.

Stay tuned for our design and execution of the 2019 trophy!